You’ll Never Work Alone

Chambre des Salariés du Luxembourg

You’ll Never Work Alone

In anticipation of the social elections, a major event taking place every 5 years in Luxembourg, the Chambre des Salariés du Luxembourg (CSL) wanted to launch an image campaign aimed at promoting these elections while strengthening its commitment to Luxembourg employees.

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Objective

The main objective of the campaign was to raise awareness and inform Luxembourg employees about the importance of social elections and the essential role of the CSL in defending their interests.

The unifying slogan “You’ll Never Work Alone” was chosen to underline the CSL’s commitment to all employees, whatever their professional situation.

Strategy

To answer employees’ questions and encourage them to vote, our teams have designed a mini TV series inspired by the friendly atmosphere of the french sitcom “Caméra Café”.

This series of 9 video capsules was filmed in a break room setting, offering an authentic and familiar setting to address subjects such as the importance of voting, the issues of social elections and the role of the CSL in the protection of rights of employees.

The campaign also highlighted the fact that all employees, whether employees, apprentices, retirees or job seekers, are automatically affiliated with the CSL, thus underlining the universality of its action in favor of all Luxembourg employees.

  • Episode 1 - On est tous CSL
  • Episode 2 - You'll never work alone
  • Episode 3 - Droit de vote pour tous
  • Episode 4 - Les formations
  • Episode 5 - La pension
  • Episode 6 - Le salaire
  • Episode 7 - La lettre
  • Episode 8 - Le système de vote
  • Comment voter ?

Result

The campaign was a resounding success, arousing the commitment and interest of Luxembourg employees in the social elections and in the role of the CSL.

The videos were widely distributed via television, cinema and on social networks and generated strong participation and positive interaction with the CSL.

With the difficulty of sticking with a traditional voting system (ballot papers returned by post) causing a decline in participation in previous years, the participation rate increased by 1.8% more than in 2019!